Sonja Kalicky Dezaux is Mademoiselle Chic, a very chic Parisian fashion consultant and stylist. She is the archetypal French stylista, having lived and breathed fashion since her childhood, inheriting the interest from her fashion stylist mother. Sonja began his career as a private stylist simply by offering advice on fashion to friends, co-workers and family and now runs a successful consultancy for individuals seeking a style transformation, working to any budget. She is the go-to girl if you want find a new look, enhancing your appearance or just to discover the capital of fashion like a real Parisian. She also offers a concierge service and will take you to La Vallée Village for a personal shopping consultation. We adore her!
AS A PERSONAL STYLIST, WHAT IS THE BEST PART OF YOUR JOB?
Each time I meet a new client I establish a bond of trust and that is magical. My job is to understand my client’s uniqueness and provide her with a wardrobe that reflects her true beauty and integrity. I help them utilise their existing wardrobe and stop buying clothes they never wear and that don’t suit them. I try to help women of all ages begin to understand better the world of fashion, from its staid basics to its trendiest moments.
WHY WOULD PEOPLE COME TO YOU FOR A STYLING CONSULTATION??
I was born here in Paris which means I know this city and all the international labels like the back of my hand. People come to me to solve an inner problem, not only stylistic ones. It’s generally related to a change in their personal or professional life, if they are experiencing something new for example: a new love, a promotion, a divorce, maternity, etc.
WHAT ARE THE BENEFITS?
My clients are all shapes and sizes and every woman has experienced the frustration of searching for flattering clothes. My wardrobe wisdom ensures a client will choose clothes that are an attractive fit based on her silhouette and body proportions. I’ll give her tips on how to balance trends with classic, indispensable pieces that are the backbone of any well-conceived wardrobe, and suggest accessories that no versatile wardrobe should be without. She may just come to me to find the perfect cocktail dress to make a lasting impression, and I’ll make sure she does, and not the kind that will land her on the latest “worst dressed” list!
IS IT MONEY WORTH SPENDING?
My clients pay good money for my service so I want to make sure they get what they pay for. I’m a freelance consultant which means my client is not tied down to purchasing her items from one store. There is no pressure at all. They pay for expertise, knowledge, honesty and judgement. She may not always like what she hears, whereas the truth is exactly what she needs to hear and what she’s looking for. A personal shopper is there to advise her on what clothes and colours look best on her. She should leave it to her friends to tell her how good she looks in everything!
YOU’RE CURRENTLY CONSULTING AT LA VALLÉE VILLAGE IN PARIS, OFFERING A MADE-TO MEASURE PERSONALISED SHOPPING SERVICE. WHAT DOES THAT ENTAIL?
My aim is to make all women feel beautiful and stylish. It’s not about wearing the latest fashion, but knowing what makes you look different and unique. At La Vallée Village I outline a basic wardrobe of timeless high quality basics that flatter and supplement with trendier items that are fun, and La Vallée Village is a perfect place for that! All the famous luxury brands such as Givenchy, Armani, Jimmy Choo, Céline and more affordable ones like Sandro, Comptoir des Cotonniers and Maje have a 33% to 55% discount. Pinch me, I must be dreaming: to have more for less! Moreover, La Vallée Village is a real gem as it is only 35 minutes from Paris.
WHAT DO YOU HAVE YOUR EYE ON FOR SPRING AND SUMMER?
Feminine shapes with masculine and ethnic influences, in strong colours from deep azure blue to cobalt to cerulean and some zesty shades of tangerine and red. Nothing is more beautiful with the glow of a tan. I’ll definitely buy some sequin brogues, a one-shoulder swimsuit, a kimono-style silk-chiffon dress and a python shoulder bag.
WHAT IS YOUR FAVOURITE COLLECTION THIS SEASON?
Phoebe Philo for Céline, she’s an icon often imitated but never equalled. She offers extravagance in her usual sobriety and austerity with relaxed fabrics, looser volumes, handcrafted materials, and prints which I love. Roberto Cavalli is another favourite. His psychedelic 70′s jet set style is reminiscent of Brigitte Bardot in St.Tropez 40 years ago! It’s a little bling-bling but glamour is back this summer!
YOU’VE WORKED AS A STYLIST ALL OVER EUROPE, WHERE IS YOUR FAVOURITE EUROPEAN DESTINATION?
After Paris, my favourite escape in Europe is London, it’s so charming! It ranks alongside Paris, New York and Milan as a global fashion capital and this creative city has produced such outstanding designers as Vivienne Westwood, Stella McCartney, Matthew Williamson, Burberry and Alexander McQueen. I love spending time in Mayfair and Portobello Market in Notting Hill (the best brunch ever is at the Electric Bar!).
WHICH WOMEN INSPIRE YOU?
WHERE CAN YOU FIND THE CHICEST WOMEN IN EUROPE?
It depends on how you define chic. With no hesitation I would say English women. I don’t know if we can imagine them as the chicest, I would prefer to describe them as the most inventive, maybe the coolest in the world, but they have a true sense of fashion, this ‘je ne sais quoi’ element that makes them a little bit special. They have a true freedom with clothes. They try everything without caring about others’ reaction. I envy the quirkiness of English style. They can be many different things at the same time all thrown together in a dishevelled way, both inspirational and provocative.
WHAT IS IT THAT MAKES A WOMAN SO CHIC AND ELEGANT?
Fashion and glamour are to me things that transcend size, culture, creed or gender. They are about having a queenly bearing like Audrey Hepburn, a catlike walk like Eva Mendes, a curvaceous body like Christina Hendricks and an inimitable smile like Julia Roberts.
WHAT DOES CHIC MEAN TO YOU?
My motto is that style is not something you do but something you live, you exude. It’s not a specific destination, but an on-going journey to self-refinement.